Introduction to Sales Skills Training


Jumpstart your sales career with our “Introduction to Sales Skills” training course. Designed for new sales professionals or those looking to refine their sales techniques, this course provides foundational skills and strategies essential for success in the competitive world of sales.


Sales is not just about closing deals; it is about understanding customer needs, building relationships, and communicating value effectively. This course introduces participants to the key elements of the sales process, from prospecting and lead generation to negotiation and closing sales, providing them with the tools they need to excel.


This course is ideal for:

Course Outline

Understanding the Sales Process:

  • Overview of the sales cycle and key stages in the sales process.
  • The importance of each stage for successful selling.

Prospecting and Lead Generation:

  • Techniques for identifying and qualifying prospects.
  • Effective methods for lead generation and initial contact.

Developing Effective Sales Presentations:

  • Crafting compelling and persuasive sales presentations.
  • Tailoring presentations to meet the specific needs of potential customers.

Communication Skills for Sales:

  • Enhancing verbal and non-verbal communication skills.
  • The role of active listening in understanding customer needs.

Handling Objections and Negotiation Skills:

  • Strategies for addressing and overcoming customer objections.
  • Key negotiation techniques that help close deals while maintaining customer relationships.

Closing Techniques:

  • Effective methods for closing sales.
  • Understanding when and how to ask for the sale.

Building and Maintaining Customer Relationships:

  • Techniques for developing long-term relationships with customers.
  • The importance of follow-up and customer service post-sale.


Participants will:

  • Learn the fundamental principles and stages of the sales process.
  • Develop key skills in communication, negotiation, and closing.
  • Gain confidence in their ability to attract and retain customers.
  1. Promoting equal opportunity and fair treatment in employment through the elimination of unfair discrimination
  2. Implementing affirmative action measures to redress the disadvantages in employment experienced by designated groups, to ensure their equitable representation in all occupational categories and levels in the workforce.’

Welcome to our complete guide on Employment equity and its new 2023 amendments. Right here, we will offer you with clear and concise information about this important new EE legislation, ensuring you understand its motive, key principles, EE changes, Compliance and the obligations it imposes on employers. We will also talk the newest amendments and their impact, retaining you updated with the modern day compliance requirements.

At its core, Employment Equity aims to promote fair and equitable workplaces by addressing systemic discrimination and ensuring equal opportunities for all employees. This Act encourages employers to create inclusive environments where diversity is valued and individuals from designated groups have equal access to employment and advancement opportunities.

With the current amendments, Employment Equity has undergone essential modifications. We are going to delve into those updates, highlighting the important areas affected and the implications for employers. By understanding the amended provisions, you will be better equipped to navigate compliance necessities and ensure your employer meets its obligations. At McDowell Development Institute South Africa ( MDSA ) We believe Employment Equity should be about Transformation, Diversity, Inclusive and Equity.

In terms of the new amendment,

  1. Changes include the introduction of an Employer Equity Certificate of Compliance which companies wishing to participate in state contracts are now required to provide. Companies without an Employment Equity Certificate of Compliance will not be able to receive any points under the Management Control pillar of the B-BBEE scorecard and could be subject to fines and penalties for non-compliance with the Employment Equity Act. Management Control has traditionally been the pillar that all sectors struggle the most with.
  2. Sector-specific targets set by the Minister of Employment and Labour ostensibly after consultations with industry over the past 18 months, appear to have been more closely aligned to the BEE scorecard.

The newly amended Employment Equity (EE) Act to aid workplace transformation in SA to come into operation on 01 September 2023


Our “Introduction to Selling Skills” training is the perfect starting point for those new to sales or those seeking to refine their approach to increase effectiveness. Equip yourself with the tools to not only meet but exceed your sales targets while building lasting customer relationships.

Request a Quotation

Request a Quote